Fortinova
Deliverables
Brand strategy
Branding
Background & Challenge
Originally founded in Buenos Aires, Argentina, Paleo Granola was making waves in the South American market as a pioneer in healthy, gluten free, and sugar free granola. The great succes of the brand in Argentina had brought the founder, Eugenia Tessandro, to Amsterdam to extend the market in Europe.
A new brand name and image was the solution. One that
Brand Strategy
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Brand Experience
A dynamic design systems across multiple media creates dept within the overal brands image. Pal & Leo's mission deserves more than just being another granola brand. Instead its a culture as if its a fashion brand.









Other work
Pal & Leo
Revolt Foods
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